Tuesday, November 4th, 2008...5:06 pm
And Now a Message To My Sponsors
That's right, to my sponsors. Not only my sponsors but any product company out there that isn't fully engaged with the web by now. Please view this short video by Gary Vaynerchuk and evaluate whether you are truly working the room with your product marketing strategy:
Some "old" product companies are getting it, like Quaker with their Quaker Oatmeal Living Proof Weekend that they sponsored a number of bloggers to (but sadly not me!) or Lipton that sponsored the great Fuji Bike Giveaway here and on many other blogs.
I was prompted to write this post not only because of Gary's great video but also a Tweet from workoutmommy who is encouraging Apex Fitness to send her a BodyBugg to try. I like that idea!
What do you say Apex, time to work the room with the fat bloggers? 
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7 Comments
November 4th, 2008 at 7:37 pm
yes, give us more freebies!
Gosh, I just love blog contests because odds of you winning is so much higher than regular contests.
Well on little ol' blogs like mine, sure – but just try winning one of Pioneer Woman's contests!
November 4th, 2008 at 9:22 pm
hey, did you just call me fat?
Kidding, of course! C'mon Apex, we're out here!
What? No! Well, not that there would be anything wrong with that, right?
Apex, Apex, Apex…
November 5th, 2008 at 1:37 am
Spare a thought for us New Zealand bloggers who are excluded from all the competitions!
Well hold on now there, Andrew, in my Soap & Water contest I opened it up to the entire world (and I paid for it in spades when it cost me $21 to ship an $11 bottle of soap to the UK!). So I can see why people in the US limit winners to the US only. You NZ bloggers need to run some contests!
November 5th, 2008 at 9:13 am
Wow thanks for posting that one! Gary hit it on the head, and had very obvious points about how marketing strategies are going to have to change. I think it is about time that with the changes, major cooperation's start taking notice us bloggers. We endorse them free everyday and it would be cool if they show us love. Keep the videos coming, that one is a keeper! EXCELLENT POST!
November 5th, 2008 at 11:59 pm
That was a great video. SO very true as well.
I need a heart rate monitor what are the odds that ironman or Polar will sponsor me
John maybe you can get an Oreo sponsorship (kidding)
I would take an Oreo sponsorship in a minute! Just as long as they don't send me any Oreos, though!
November 8th, 2008 at 9:33 pm
[...] what Gary Vaynerchuk told us the other day in the video of his that I shared – work the room with brand marketing Web style. POM Wonderful can engage directly with hundreds or even thousands of bloggers, and tens [...]
November 9th, 2008 at 8:23 am
[...] John is Fit posts And Now a Message To My Sponsors [...]
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