When I was contacted last month with an offer to review SkinnySongs I expressed interest, not because I was really interested in the songs, but because I was interested in the back-story of how Heidi Roizen, Founder and Lyricist of SkinnySongs, was using the Blogging community to get the word out about her new venture.
I knew Heidi’s name from her days as a Venture Capitalist at SOFTBANK and Mobius, and was interested in how she went from a well known VC to a lyricist that was using social media and the Blogosphere to promote her product.
I knew that many others would be reviewing the CD and it was my intention to stand out from the crowd by taking a different perspective on writing about SkinnySongs - mostly because of my impression that the music was catered to women. I did not intend to write a review of the CD but instead a review of the PR process.
That plan changed when I finally got around to listening to the music! This is a quality disc. The production is excellent, the voice talent superb and while at times a little corny, the lyrics are spot on. Yes, most of the songs (“I’m a Hottie Now”, “Think I’ll Go To Saks”, etc) are targeted directly at women, but despite that this is music that anyone battling in a weight loss journey will enjoy. I’m not normally a top-40 kind of music guy, but I found many of the tunes very catchy and different enough that the CD doesn’t get old.
This is how Roizen describes her journey to making SkinnySongs:
“About seven months ago I hit an all-time high, I had gone from a size 8 to a size 14. Facing my 50th birthday, I did not want to enter the ‘back half’ not feeling good about myself, and at an unhealthy weight. Since music has always been a motivator to me, it occurred to me that maybe there would be great songs I could listen to while walking, or even in my car, that would motivate me to succeed, much in the way ‘I will survive’ by Gloria Gaynor got many of us through a breakup. I couldn’t find any, so I wrote SkinnySongs.”
I certainly can’t claim that listening to this CD will cause you to lose weight, but I do believe it will help motivate you to do so.
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